Christine B. Whittemore is Chief Simplifier of Simple Marketing Now and a marketing
expert with 16 years experience in the floor covering, home furnishings and apparel
industries. Simple Marketing Now focuses on helping companies connect with consumers
by using both traditional and non traditional methods such as social marketing to
improve the customer experience and build brands. Ms. Whittemore's focus is to make
purchasing her clients' products a natural conclusion to an informative and comfortable
buying experience, while simultaneously building brand loyalty and increasing the impact
of marketing investments using both traditional and nontraditional marketing tools.
Christine B. Whittemore is a marketing expert whose focus is to make purchasing her clients’ products a natural conclusion
to an informative and comfortable buying experience, while simultaneously building brand loyalty and increasing the impact
of marketing investments.
She achieves these results by focusing on priorities of the female consumer and improving their buying experience,
demystifying the product and expanding ways of communicating using integrated marketing tools. Her experience includes
helping companies to connect with customers by whatever means the customer wishes to communicate including social
media and transforming websites from static to dynamic experiences that address not just products but industry fashion
trends and issues. She has found that integrating marketing efforts digitally so that all marketing is found in one place when
the customer is looking empowers shoppers with confidence to believe in the choices they make, builds loyalty for both the
brand and the companies who sell them and increases the impact of marketing dollars.
She works with retailers, manufacturers, and associations inside and outside of the industry to help them simplify their marketing
approach and incorporate social marketing strategies. She recently wrote and often updates a comprehensive survey of the state
of social media marketing in the floor covering industry, found on her Flooring the Consumer website and has recently published
her first e-book on social marketing, Social Media Collective Wisdom.
marketing blog Flooring the Consumer, dedicated to the consumer retail experience. She was most recently Director of In-
Store Innovation for Wear Dated carpet fiber. She is a prolific writer and speaker and has been heard by thousands in the
shares her wisdom on important topics such as marketing to acclaimed Ms. women, improving the retail experience and
brand building. She is a columnist for Floor covering Weekly where she writes about the consumer experience.
Contact: Ph: 973-283-2424 CBWhittemore@SimpleMarketingNow.com.
Also visit her website: SimpleMarketingNow.com
Visit her blog site: Flooring The Consumer Blog
Read articles Christine has published in Floor Covering Weekly
|Creating opportunities for the
floor covering industry
These are methods that Ms. Whittemore has honed over 16 years of experience with brand building in the flooring, home
furnishings and apparel industries. In her consultancy, Simple Marketing Now LLC, SimpleMarketingNow.com she uses both
traditional and non-traditional marketing tools and emphasizes reducing the “bling” that can both inhibit a meaningful
conversation with customers and add unneeded dollars to the marketing budget.
Ms. Whittemore was most recently Director of In-Store Innovation for Wear Dated carpet fiber. There she redesigned the
Wear-Dated website transforming it from a static to a social media friendly and intuitive experience. She launched The
Carpetology Blog about all things carpet to drive better qualified traffic to the Wear-Dated website. She is a columnist for
Floor Covering Weekly where she writes about the customer retail experience and is a prolific teacher and lecturer.
Ms. Whittemore has been active in the social media discipline since June 2006 when she launched her highly acclaimed
marketing blog, Flooring the Consumer, that is dedicated to the customer retail experience, marketing to women and social
media marketing. She holds a BA in Art History and an MBA in business from the Columbia Business School.
Since 1998, Christine has regularly taught and lectured on how to improve the retail experience and marketing to women.
She appears yearly at the U.S. floor covering trade show Surfaces, and speaks often at industry events including Carpet
One Floor and Home education sessions, Mohawk ColorCenter and Floorscape conventions, individual retailer locations and
many more. Her audiences consist of industry leaders, professionals, manufacturers, retailers and salespeople in the home
furnishings, floor covering and other industries.