Christine B. Whittemore is Chief Simplifier of Simple Marketing Now and a  marketing
    expert with 16 years experience in the floor covering, home furnishings and apparel
    industries.  Simple Marketing Now  focuses on helping companies connect with consumers
    by using both traditional and non traditional methods such as social marketing to
    improve the customer experience and build brands. Ms. Whittemore's focus is to make
    purchasing her clients' products a natural conclusion to an informative and comfortable
    buying experience, while simultaneously building brand loyalty and increasing the impact
    of marketing investments using both traditional and nontraditional marketing tools.
Christine Whittemore
Christine Whittemore
    Full Biography

    Christine B. Whittemore is a marketing expert whose focus is to make purchasing her clients’ products a natural conclusion
    to an informative and comfortable buying experience, while simultaneously building brand loyalty and increasing the impact
    of marketing investments.

    She achieves these results by focusing on priorities of the female consumer and improving their buying experience,
    demystifying the product and expanding ways of communicating using integrated marketing tools. Her experience includes
    helping companies to connect with customers by whatever means the customer wishes to communicate including social
    media and transforming websites from static to dynamic experiences that address not just products but industry fashion
    trends and issues. She has found that integrating marketing efforts digitally so that all marketing is found in one place when
    the customer is looking empowers shoppers with confidence to believe in the choices they make, builds loyalty for both the
    brand and the companies who sell them and increases the impact of marketing dollars.
Christine Whittemore
Read Christine's
e-book on social
Marketing:
Social
Media Collective
Wisdom also
available at her
website
Simple
Marketing Now
She works with retailers, manufacturers, and associations inside and outside of the industry to help them simplify their marketing
approach and incorporate social marketing strategies. She recently wrote and often updates a comprehensive survey of the
state
of social media marketing in the floor covering industry,  found on her Flooring the Consumer website and has recently published
her first e-book on social marketing, Social Media Collective Wisdom.

    marketing blog Flooring the Consumer, dedicated to the consumer retail experience.  She was most recently Director of In-
    Store Innovation for Wear Dated carpet fiber.  She is a prolific writer and speaker and has been heard by thousands in the
    shares her wisdom on important topics such as marketing to acclaimed  Ms. women, improving the retail experience and
    brand building.  She is a columnist for Floor covering Weekly where she writes about the consumer experience.

    Contact:   Ph:   973-283-2424      CBWhittemore@SimpleMarketingNow.com.  
    Also visit her website: SimpleMarketingNow.com   
    Visit her blog site:  Flooring The Consumer Blog
    Read articles Christine has published in Floor Covering Weekly
Consultants'
Pages
Creating opportunities for the
floor covering industry
These are methods that Ms. Whittemore has honed over 16 years of experience with brand building in the flooring, home
furnishings and apparel industries.  In her consultancy, Simple Marketing Now LLC, SimpleMarketingNow.com she uses both
traditional and non-traditional marketing tools and emphasizes reducing the “bling” that can both inhibit a meaningful
conversation with customers and add unneeded dollars to the marketing budget.

Ms. Whittemore was most recently Director of In-Store Innovation for Wear Dated carpet fiber.  There she redesigned the
Wear-Dated website transforming it from a static to a social media friendly and intuitive experience. She launched The
Carpetology Blog about all things carpet to drive better qualified traffic to the Wear-Dated website.  She is a columnist for
Floor Covering Weekly where she writes about the customer retail experience and is a prolific teacher and lecturer.

Ms. Whittemore has been active in the social media discipline since June 2006 when she launched her highly acclaimed
marketing blog, Flooring the Consumer, that is dedicated to the customer retail experience, marketing to women and social
media marketing.  She holds a BA in Art History and an MBA in business from the Columbia Business School.

Since 1998, Christine has regularly taught and lectured on how to improve the retail experience and marketing to women.
She appears yearly at the U.S. floor covering trade show Surfaces, and speaks often at industry events including Carpet
One Floor and Home education sessions, Mohawk ColorCenter and Floorscape conventions, individual retailer locations and
many more.  Her audiences consist of industry leaders, professionals, manufacturers, retailers and salespeople in the home
furnishings, floor covering and other industries.