We create partnerships and opportunities for the floor covering industry.
    Whether it's launching a new brand or business, finding a buyer or new partners, determining your best
    channel strategy, finding new distribution points, improving business disciplines, creating a social marketing
    strategy, finding new markets, or training and motivating your sales people, we have the expertise.       
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Recommended Reading Written by our Consulting Team:
Assessing opportunities in China; the market, logistics and consumer buying habits  (Jim Gould)
Reaching the Consumer in a Changing Landscape  (Jim Gould)
Year of Forest Film Raises Concerns in the Wood Flooring Industry (Jim Gould)
The Great Urbanization: Threats and Opportunities in Floor Covering (Jim Gould)
More than One Way to Skin a Building - Ceramic Tile, Brick, and Natural Stone Veneers (Donato Pompo)
Research Shows Stone consumption Continues Upward Climb (Donato Pompo)
RETAILING: Big Store, Little Store (Warren Tyler)
Curling Carpet Tiles (Lew Migliore)
Concrete Curing Additives and Topical Treatment (CFR Volume 39 Lew Migliore)
Visit our Face book page
Read about the International Year of Forests 2011
Link to floor covering media and associations
Link to the International Floor Covering Media Network page
Jim Gould, President Floor Covering Institute
Mitchell Dancik
Stuart Hirschhorn
Lew Migliore
Donato Pompo
Christopher P. Ramey
Ruud Steenvorden
Warren Tyler
Christine Whittemore
David Wootton
       
    The Floor Covering Institute is an independent consultancy focused on the floor covering industry and related
    markets.   Our mission is to create solutions and opportunities for our clients.

    Our consultants are all experts from within the flooring industry with specific areas of emphasis unique to their
    own experience.  Under the umbrella of the Institute,  these consultants create a unique brain trust capable of
    addressing
    issues within every tier of the industry - retail, manufacturing, distribution, logistics, importing or exporting.  
    We also advise and inform international investors and financial markets.

    Founded in 2007 by industry veteran Jim Gould, the institute serves clients around the globe.  
Meet the consulting team.
Learn more about how we can help you  and how to engage the institute
Read our press releases and news
Visit our blog  - we write about events and issues that affect the flooring industry
                                 The Floor Covering Institute, LLC
Read our latest research paper:
China Briefing: the Growing Opportunity in China
A look at China's economy, consumer market, floor covering demand and logistics channels for the
floor covering industry
Read our latest research paper on China -   China Briefing - the Growing Opportunity
Read Floor Covering Weekly's 2011
Statistical Report for the Floor Covering
Industry