|Interview conducted by Susan Negley, February 23, 2010; a
version of this interview appears on the institute's blog site
|Meet Ruud Steenvoorden
Floor Covering Institute. Ruud was born in The Netherlands
but now lives in South Africa after 35 year career with
Fetim B.V., an international company that buys, markets
and distributes construction materials, including floor
covering, to professionals, retailers and DIY chains
across Europe. It is Europe's largest wood flooring provider.
For the last two decades Ruud was responsible for corporate buying, primarily of Fetim’s hardwood flooring
products. He directed their sourcing activities, raw materials, and strategic suppliers around the world and has
conducted business in China, Indonesia, Honk Kong, and across Europe. Ruud was also vice-president of the
European Federation of Parquet Importers (EFPI), a Brussels based association of European importers of
engineered and solid wood flooring from 2005 to 2009.
Ruud began with Fetim in 1975 and actually grew up in the business it seems, starting out as a trainee and over
the years has been involved in many facets of business management, mergers and acquisitions, international
product sourcing, channel distribution, marketing and much more. He speaks four languages: Dutch, English,
German and French.
|Creating opportunities for the
floor covering industry