Meet Our Consultants




Dominic Rice is the President of the Floor Covering Institute.

A 24 year industry veteran, Dominic held progressive roles with Armstrong Flooring in sales and marketing, product management, business unit leadership, and manufacturing operations culminating as their Chief Product Officer and Senior Vice President of Global Operations.

Starting with Armstrong in Australia, his experience has spanned North America, Asia, Australia and Europe.  He also served as a Director and Chairman of the Resilient Floor Covering Institute (RFCI).

Dominic has extensive commercial and operational experience with a deep understanding of the industry’s market dynamics, product trends, customer groups and channels, manufacturing processes and supply chains, and industry participants.

An avid rugby fan and retired player, he serves as Campaign Cabinet Chair for the United Way of Lancaster County and enjoys playing golf and tennis with his wife Beth.

Phone: (717) 725-6873

Mitchell Dancik


Mitchell Dancik was founder and President of Dancik International, Ltd., which is now part of Kerridge Commercial Systems. Dancik (and now Kerridge) have continued to be the leading provider of software to the floor covering, ceramic tile, and natural stone industries. Mitch has spent 30 years working with more than 130 leading flooring companies, specializing in systems that work seamlessly for the entire supply chain. Today, more than half of all the hard-surface flooring sold in North America is processed by Dancik software at some point on its journey from the plant to the home.

As a consultant with the Floor Covering Institute, Mitch contributes his expertise in automating operations and connecting customers, distributors, and suppliers through technology. Mitch has considerable experience working with industry organizations, including the Bravo Distributor Group, the North American Association of Floor Covering Distributors (NAFCD), the Ceramic Tile Distributors Association (CTDA) and the Floor Covering Business to Business Association (fcB2B). Mitch is semi-retired, spending time producing and recording music at his studio and record label, as well as speaking about flooring software opportunities.

Phone: (919) 244-0463


Jim Gould

A 48-year veteran of the floor covering industry, Mr. Gould owned, operated and founded multiple national and international floor covering enterprises. In 2004 he became the first Chief Product Officer for CCA Global, America’s largest flooring buying group and in 2007 he founded the Floor Covering Institute to share his expertise with the industry.

Companies he owned include Misco Shawnee, a full-line Midwest flooring distributor once ranked 8th in the nation and Distribution Services, Inc., provider of logistics and administrative services to international flooring companies. He also used DSI to bring new products and companies to the US, most notably Pergo, then Quickstep. He founded the ceramic line, Casa Italia, and used it to launch a network of ceramic distributors. In the late 1990s Mr. Gould purchased the intellectual assets of Color Tile, Inc. from bankruptcy and formed a new buying group, Color Tile LLC, which he later sold. He formed the Floor Covering Institute in 2007. He has been recognized as “one of the Industry’s 20 Most Influential Men”

His clients include manufacturers, distributors, associations and buying groups. He consults with investors, Wall Street and provides expert witness testimony in litigation. He is known for his research and writing on subjects such as the impact of the Lacey Act, challenges of the distribution segment and challenges opportunities in the Chinese floor covering market. He co-authorized a comprehensive study on the Luxury Vinyl Tile Market: An Analysis of Growth, Opportunities and Threats.

Jim Gould CV
Phone: (314) 221-0360

Stuart Hirschhorn

Stuart HirschhornStuart Hirschhorn is the founder of Catalina Research, Inc. which provides in-depth analysis of construction materials and the building equipment markets including floor covering. Stuart’s experience as a research analyst began in 1969. He has continued in this genre for over 40 years becoming one of the country's most prominent resources for the flooring and the
greater home construction industries.
The Catalina Report is a core industry resource that incorporates U.S. government and proprietary business statistics and includes analysis and forecasting for shipments, imports, exports, pricing trends, end-use markets, channels and more.
Stuart works closely with leading flooring manufacturers and distributors to analyze sales trends, import/export opportunities, distribution channel strategies and plant cost structure. Stuart has been a speaker at leading trade shows including the annual Surfaces show in Las Vegas, Nevada and was a featured speaker at the 2007 China Wood Flooring Export Import Conference in Hangzhou, China.

Phone: (561) 988-0853

Lew Migliore

For over 48 years Lew Migliore has been associated with the floor covering industry. Challenges, experience, successes and opportunities servicing floor coverings lead to his developing a unique business model in the technical and educational segment of the industry, by determining and solving problems.

Lew Migliore is considered to be the floor covering industries’ most respected and competent independent, objective and unbiased analyst of complaints, problems and performance issues and is a uniquely qualified speaker, author and instructor on the subject.  His services are rendered in an honest and impartial manner to determine if and what problems exist, who or what is at fault, and why and determining resolutions. He deals with a multitude of floor covering problems including, but not limited to, those related to manufacturing, specification, installation, performance, use and maintenance.

Lew has written a variety of specifications, manuals, articles and policies to prevent or resolve claims for clients and end users. Lew is the author and publisher of “The Commercial Flooring Report” a monthly newsletter distributed to tens of thousands of readers nationwide.   Lew and his team of flooring experts are considered to be the “Go To” guys in the flooring industry.

Phone: (706) 370-5888

Donato Pompo

Donato PompoDonato Pompo has over 35 years of experience in the ceramic tile and natural stone industry. He is president of Ceramic Tile and Stone Consultants (CTaSC), a consultancy comprised of accomplished ceramic tile and stone installers, construction scientists, and other industry specialists located throughout the US. He has experience as an installer, as a tile distributor and importer, as a manufacturer of installation products for ceramic tile and stone, and for the last 18+ years, as a forensic investigator, expert witness, quality control consultant and trainer.

Donato is the past chairman and current member for the Ceramic Tile Institute of America (CTIOA) Technical Committee, a member of the Marble Institute of America (MIA) and Building Stone Institute (BSI). He participates in the Tile Council of North America (TCNA) Committee, and sits on the ASTM C18 Stone Committee as well as the ANSI A 108 and ISO TC-189 Committees. He is a member of the National Tile Contractors Association (NTCA) Technical Committee.

Donato is a Certified Microbial Remediator (CMR), a Certified Document Technologist (CDT) through the CSI architectural organization, and a Ceramic Tile Consultant through CTIOA. He also carries the California C54 Tile Contractor’s License: #1043005. He has a biochemistry education with MBA degree.

Phone: (866) 669-1550
International: (619) 669-2967
Curriculum Vitae

Christopher P. Ramey

Chris Ramey

Chris Ramey is president of The Home Trust International and Affluent Insights.  He partners in consulting for retailers in North America via Retail-Rescue.  His efforts for brands in Europe, South America and Asia is through The American Marketing Group

Ramey is an often-quoted authority in the luxury segment. He is considered one of America’s foremost authorities on luxury as a business model, as well as marketing and selling to the affluent,.

The Home Trust International is a platform for high net worth families where they find the world’s finest products and services for their homes. Members of The Home Trust know it as an aggressive technology-driven marketing services firm hyper-focused on helping them penetrate the affluent market.

Ramey is a professional speaker and consultant who works closely with companies across all market positions and industries. Ramey keynotes for manufacturers, distributors, retailers and  industry associations where he teaches branding, loyalty, marketing, luxury, affluent consumers, market-changes and selling skills with take-aways their attendees can implement their first day back.

As a consultant, Ramey provides pragmatic insights and guidance to retailers, distributors and manufacturers gained by his expertise across many categories and many dozens of clients.

Ramey has worked for carpet manufacturers and retailers.  He opened his own successful floor covering retail showroom at 28 and sold it at 40.  Ramey was President at two CCA Global Partners’ retail portfolio brands. He sat on the Executive Committee for American Floor Covering Association and World Floor Covering Association.

Ramey’s background includes president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach, President and Founder of Savvi Formalwear, and President of International Design Guild.

Ramey is a member of National Speakers Association and he has earned the ‘Top 5% appellation from Gerson-Lehrman for his work with private equity firms investing in home and luxury segments. Ramey also sits on the Retail Wire BrainTrust panel

Ramey is originally from Pittsburgh, Pennsylvania. His wife and he reside in Palm Beach County, Florida, they have two grown children.

Phone: (561) 876-8077
Twitter: @CPRamey

Ruud Steenvoorden

Ruud SteenvoordenRuud Steenvoorden is president of Newthings b.v. a wood flooring company doing business in Europe, Russia, China, Indonesia, Vietnam and Africa. He is an expert in engineered and hardwood floors and international wood markets with 30 years experience.

Ruud is past corporate director of purchasing at Fetim b.v. , an international company that buys, markets and distributes wood and laminate flooring and other construction materials across Europe. He is past vice president of the European Federation of Parquet Importers (EFPI), a Brussels based association of European importers of engineered and solid wood flooring. As president of his own consultancy he located in South Africa for several years but has returned to his home in The Netherlands where he runs New Things, b.v.

Phone: +31 62 9548082

Christine Whittemore

Christine Whittemore

Christine Whittemore is Chief Simplifier of Simple Marketing Now – a marketing expert with over 25-years’ experience in the floor covering, home furnishings and apparel industries.

Whether working alongside clients to ensure that content supports marketing and sales goals and tracking those goals, refocusing website content to be more SEO-friendly, or implementing lead generation software tools, Whittemore’s mission is to ensure her clients’ content strategy delivers contacts and prospects.

Whittemore writes the Floor Focus Magazine Social Savvy column. She is a past Floor Covering Weekly columnist and frequent contributor to Floor Covering News. Outside the flooring industry, she has written for, the Content Marketing Institute, and her own blogs, the first of which she launched in 2006.

Past industry experiences include Director of In Store Innovation for Wear-Dated carpet fiber and Director of the Wear-Dated Upholstery acrylic fiber business. She is a prolific writer and speaker heard on topics such as marketing to women, improving the retail experience, social media marketing, inbound marketing and more.

Phone: (973) 283-2424

Contact our flooring business experts today to find out what each of our individual consultants has to offer you.