We create partnerships and opportunities for the floor covering industry.

Whether it's launching a new brand or business, finding a buyer or new partners, determining your best channel strategy, finding new distribution points, improving business disciplines, creating a social marketing strategy, finding new markets, or training and motivating your sales people, we have the expertise.

The Floor Covering Institute is an independent consultancy focused on the floor covering industry and related markets.Our mission is to create solutions and opportunities for our clients.

Our consultants are all experts from within the flooring industry with specific areas of emphasis unique to their own experience. Under the umbrella of the Institute, these consultants create a unique brain trust capable of addressing issues within every tier of the industry - retail, manufacturing, distribution, logistics, importing or exporting. We also advise and inform international investors and financial markets.

Founded in 2007 by industry veteran Jim Gould and now led by Dominic Rice as President, the institute serves clients around the globe.